The long path to a flagship: a conversation with DUNU

Editor’s Note: This is our first piece of the year, and our first piece in a long time — an extensive interview with the folks behind DUNU.

Gojira! Or, how the DUNU DN-2000J changed my mind about hybrid IEMs

911? Meet Godzilla.

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The Biz: CIEM Companies in China & Hong Kong

There’s no question that China as a country has come into its own as a superpower in recent years. Its economy is vibrant, its people are making money, and it is surreptitiously “catching up” to the West in many sectors of technology — it’s no surprise that the custom in-ear industry is booming there as well.

Already, China is the headphone and earphone capital of the world, with more ODM and OEM plants per capita than any other place. Not only do Shenzhen and its immediate surroundings make cheap $5 earbuds, they’re also primed to model the custom in-ear industry the same way: coalescing technologies, unifying designs, and diversifying branding opportunities. With so much flowing around town — ideas, parts, money — it’s hard to know what’s what!

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